Tuesday, November 29, 2016

Old School is New School by Nate Paul on The Huffington Post

In business and investing, cautionary tales are everywhere — from the one-hit wonder Wall Street fund manager who delivers one knockout year and then flames out, to the Silicon Valley rising star who builds a killer app and is never heard from again. Those of us who have achieved success at a young age should be terrified by these examples. I’m driven every morning to build a company that creates jobs, wealth and economic opportunity not just for years, but for generations. I can’t imagine how to do that except for being a student of history.
I’ve never liked the old saying that those who don’t study history are doomed to repeat it. To me, history is a goldmine of proven ideas just waiting to be uncovered. It may just be that the “Next Big Thing” happened long ago.
Nate Paul is President, CEO & Founder of World Class Capital Groupa leading national commercial real estate investment group.

Tuesday, July 22, 2014

Google+ is an antisocial network

"While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds, as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. For most, Google+ is an antisocial network."
Via Google+ is an antisocial network

Wednesday, July 2, 2014

Influencer Outreach is the New SEO


When it comes to long-tail blogger outreach -- and influencer outreach in general -- I am all about the earned media mentions as a tool for PR; however, there's also a powerful SEO benefit on Google Search, a benefit that is still very powerful even in a post-Panda, post-Penguin, and Google Authorship world. H/T to Attorney Kush Arora.

Monday, April 14, 2014

All my posts from Socialmedia.biz

Monday, February 11, 2013

Unison Agency Names Chris Abraham as Social Media Director

Chris Abraham will be responsible for the direction and leadership of Unison's social media practice bringing his skills to their global client base.

image(Newswire.net--February 11, 2013) Washington, DC. -- ­­Unison Agency, a global integrated branding agency today announced the appointment of Chris Abraham—formerly president of Abraham Harrison, LLC, a digital PR and marketing agency—as the agency’s director of social media. Mr. Abraham will be responsible for the direction and leadership of Unison's social media practice, overseeing the integration of social media across all Unison's products and services.

“Chris Abraham is a rarity in digital experts, someone who can boast a 20-year track record in online communities and a combination of skills in PR, marketing and technology,” said Robert Fardi, Co-Founder and President of Unison. “We look forward to tapping those skills and bringing them to our global client base.”

Abraham has had a web presence since 1993 when he joined The Meta Network, a seminal online virtual community based in Washington, where he learned the dynamics of online community development, social media, social networking, and online collaboration.

In 1999, he started blogging, focusing on community, connection, innovation, and brand extension. Today, his insights on the rapidly shifting digital world can be read on The Huffington Post, ChrisAbraham.com, Biznology.com, Socialmedia.biz, and MarketingConversation.com. He has also written for AdAge’s DigitalNext and Global Idea Network blogs.

At Abraham Harrison, his client list included Kimberly Clark, The Daily, Habitat for Humanity, Greenpeace, The Fresh Air Fund, International Medical Corps, Sharp, Pew and the Alzheimer’s Association. As a technologist, Abraham has consulted T. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and others.

His expertise in the digital field has been acknowledged by his peers and the media: he was named a Top 50 Social Media Power Influencer by Forbes, the #1 PR 2.0 Influencer by Traackr, and a top-10 social media influencer by Marketwire.

As if all this weren’t enough, Abraham notes with a grin: “For what it’s worth, my Klout score was 77 the last time I looked.”

ABOUT UNISON AGENCY
Unison is a full-service brand and digital agency that develops integrated solutions by combining strategic, creative and technological capabilities to advance our clients’ brands across all touch points. The agency fosters enduring customer devotion by creating digital brand experiences that bridge the gap between offline and online interactions.

Unison strives to create rich, engaging and truly emotional experiences in the digital realm. By combining high-impact media and seamless usability with the latest technology in e-commerce, social networking and digital mobility, Unison designs online brands that are multifunctional, multi-sensory and multi-platform.

Unison has experience building powerful brands across a wide range of industries, including financial services, government, food service, retail, manufacturing, real estate, pharmaceutical, fashion, entertainment/media, consumer packaged goods and beauty products.

Over the span of a decade, Unison has worked with clients in thirty-five countries around the world, demonstrating its belief that artfully designed brands are universally engaging and transcend cultural and linguistic boundaries.

http://www.unisonagency.com

CONTACT
Samantha Toner
Media Relations
+ 1-202-337-7887
samantha@unisonagency.com

Monday, March 26, 2012

Free Webinar: Global Search Marketing with Mike Moran

Be sure to register to attend Mike Moran's next free webinar titled Global Search Marketing -- it is on April 3rd at 11am Eastern. Mike Moran is actually the guy who wrote the book on search marketing so here's the deets -- but first, please register!
Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Focus on what customers want, what content you need to persuade them, and how they can find it—those three keys will give you search marketing success in any country. If you've been unsure of whether you have what it takes to market globally, don't miss this chance to find out.

In this Webinar, you’ll find out how to use social media to listen to your customers and gain insights into their interests.  Mike will show you how to segment and target your international markets by using different keywords for each country and each language.  He’ll discuss how to test to see if your marketing is working, and how to optimize your web site so that you can be found by customers worldwide.

In this free 30-minute Biznology® Webinar, Mike Moran explains how to listen to your international customers, determine their needs and choose keywords for each market segment.  He’ll show you how to work with translators and use proper coding so that your web site can be found by search engines globally.

Special sponsored presentation by Brick Marketing, Marketing Pilgrim, and Social Ally

Mike Moran is the Founder of the Biznology blog, a well-known expert in all things digital marketing, and Chief Strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc., and the sole author of Do It Wrong Quickly. Mike is a veteran of IBM, managing groups in IBM.com for eight years, retiring from IBM in 2008 as a Distinguished Engineer.

Sunday, March 25, 2012

Free Webinar: How to Map Your Brand's Social Graph

https://www4.gotomeeting.com/g2w/images/291221479/385680521812332173Be sure to join Sally Falkow and me for a free webinar on March 29th entitled How to Map Your Brand's Social Graph -- please register now! Here are the details of the webinar:
Every brand is surrounded by the people they interact with every day: customers, prospects, analysts, the media, vendors, authorities and the community.
In the past marketers and PR people have been advised to do what is called an "environmental scan" to identify stakeholders and trends in the environment.
Now that your stakeholders are online that 'scan' has to include mapping the social graph of your brand: who is part of that social graph, where they are active, what they're doing online, who they're connecting to and having conversations with, and what they are saying about your brand.
Find out what the social graph consists of, how to map it, and why this is so important for your brand.
Presented by
Sally Falkow
CEO Social Ally
Chris Abraham
President, Social Ally
I would really love to see you all there!